MFX Warehouse SWOT analysis

 

SWOT analysis – MFX warehouse



Strengths

 

Strong media presence through a work partner

Collaborations & PR stunts

Wide variety of readymade prosthetics

Detailed FAQ for customers concerning delivery and products

Offers detailed tutorials for beginners

Their parent company offers customised prosthetics

Their tutorials aren’t sponsored so the products they recommend are completely truthful

The site offers a gallery which showcases the products that they sell

Weaknesses

 

Very expensive for one-time use products – averaging about £60

One-time use

Very expensive masks – some are upwards of £600

Few choices of masks – only 2 original masks and then 7 Doctor Who masks

Has a whole tab for FX Props, Puppets & Merch but it’s very bare of products – 4 in total

No personal information about the company on their site

Quite generic prosthetics such as the bullet wounds and scratches

 

Opportunities

 

They could widen their selection of masks

They could aim to slightly lower the costs of their one-time use products so that they would appeal to the average person or beginner more

They could keep working with different famous makeup artists, it gave them a large burst of popularity

Film productions could feature their prosthetics

Threats

 

Other company’s products could become cheaper and cheaper

Other company’s prosthetics are evolving to be more unique pieces of work

Artists are beginning to create their own prosthetics

Other companies will expand into creating multiple-use prosthetics whereas MFX offers mostly one-time use

Covid-19 greatly impacting business, their delivery services, employees, production

 

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