Mission and vision statement

 The vision statement for my business is;

"Scarlett SFX will establish a quality of product that is both affordable for those who don't have masses of funding available, and is of the highest quality - becoming the supplier for independent businesses and individuals."


The mission statement of my business is;

"Rebuilding the relationship between customer and businessperson, and supplying institutions and individuals with custom commissioned products that are affordable."

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My company logo and its development

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I wanted my company logo to be simple but showcase exactly what my company was about. I knew that I didn't want any bright or neon-like colours as they didn't follow the aesthetic of the business which was more dark and serious. The idea I had for my logo was to appear unusual with weird features. I created my logo using a mouse on Photoshop. I didn't want to use the initials of my business, and wanted to show my creativeness. I first created an alien head like shape with a thick white line so that it would stand out against the black background. Using white against a black background makes the image stand out and be very eye-catching. Once I had a shape that I was happy with, I began to add the details. My logo was going to be a face, so I then thought of what different types of ears there were. Something that I want to specialise in within my business is horns, and so I thought it would be good to instead replace one ear with a horn to make my logo more asymmetric and odd...
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